HORMEL Pepperoni | National Campaign

125 year-old brand Hormel is launching a new national campaign for their famous pepperoni. Along with BBDO, they've produced a series of lively animated videos called “pepisodes” that all wrap with a call-to-action to jazz up your food: "Think it up. Make it up. Pep it up!". I had the joy of singing that slogan, set to original tracks by Storefront Music. In the spot below, pepperonis masquerading as basketballs pep up a pizza-bagel (Yum!) and to the person on youtube who commented "Is this Gloria Estefan singing the hook?" -- No, but I will take that as a compliment.